Wallace's Audiences for Literature Handbook: Increasing Cultural Participation
This step-by-step handbook, a product of Wallace?s Audiences for Literature Network initiatives, helps arts presenters find new audiences and develop relationships with them. Charting the process from goal-setting through evaluation, this guide sheds light on the nuts and bolts of research, scheduling, budgeting, organization, marketing and documentation. It includes checklists, surveys and worksheets that can be used by a wide range of arts providers and others interested in building participation. Please visit the Wallace Foundation site to learn more and download the handbook.